Fact: Selling more wine does not happen simply by telling your staff to sell more wine.
Wine is often as intimidating for management as it is for your staff. The truth is, the majority of servers in the majority of restaurants know very little about wine. Some have never even opened a bottle of wine at home. Implementing a wine training program that focuses on wine education and wine sales techniques will improve your bottom line.
We start with the simple wine basics, terminology and industry practice, then we tailor our training sessions to each client’s wine list and menu.
Topics and hands-on training typically include:
- Wine Fundamentals, Regions and Varietals
- Wine Service
- Food & Wine Pairing
- Understanding the Customer
- Wine Sales Techniques
- Responsible Alcohol Service
We deliver a professional wine experience in a fun and interactive environment, giving you the tools to build an effective wine culture with your service team.